Beanie Season

The new “Dream Fearlessly” winter beanie collection will be available tomorrow. Head on over to to get a closer look at the cozy new headwear.



Small Business Saturday

“Shop Small” to support small businesses this Saturday, November 29th.

Select items have been marked down. Sale prices will only be valid this weekend.

Shop Small

The Geeks Shall Inherit the Earth

“The Geeks Shall Inherit the Earth” design was actually the one that turned a blog project into a clothing brand. I was a recent graphic design graduate trying to teach myself how to create digital illustrations — my degree program didn’t have a concentration in Illustration at that time. I had begun creating an illustration a day and the Geeks illustration was one of them. I was posting the illustrations on my blog and Facebook page. A couple of people told me I should put the design on a shirt and I was hesitant at first, but I eventually obliged. That was the first printed shirt under the blog turned brand, then named The Underdog Diaries. There’s a lot of history behind this release, and I’m excited being able share it with people now that The Underdog Company is growing to become what I never would’ve fathomed it’d be.

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